I am not really into coffee. I have family and friends who swear by it. They tell me after drinking a cup that I will have a kick in my step and my day will be better and brighter. They tell me that I will be a changed man.
I don’t know about that but I do know that coffee is a booming business. Starbucks has more than 10 billion dollars in annual revenue and they serve more than 60 million customers a week. They have 16,000 stores in 54 countries.
In recent times, McDonalds has really thrown their hat (or I should say cup) in the game. McDonalds noticed that they were losing some of their breakfast customers to Starbucks. Starbucks has a light breakfast menu and of course, great coffee. McDonalds was not content with losing customers and they also wanted to reach new ones. They didn’t settle with “we are not going to change, if people don’t like us, they can go somewhere else” mentality. They also didn’t say, “we have always done it this way, we aren’t changing.” They embraced a “both and” mindset, not an “either or.”
McDonalds has gotten aggressive with their coffee. You can choose from several gourmet coffees like cappuccinos. Lattes, iced or hot mochas. They boast about their expressos which are made with real steamed milk, real chocolate and whipped cream.
They even have a marketing campaign where the entire commercial is about coffee. No mention of the Big Mac!
They are even giving away free coffee weeks at the time.
McDonalds isn’t content with losing customers and they are aggressive about reaching new ones. McDonalds is creative, intentional and extremely aggressive.
The church could learn some serious lessons from McDonalds. We must be willing to change to reach a new generation. We also can’t “throw out the baby with the bath water.” Big Macs are still selling after 50 years. We must get serious about reaching people. We must be creative, intentional and extremely aggressive.
I have never had a cup of coffee from McDonalds or Starbucks but I am a big fan of both organizations. They both seem to have a deep calling and a mission to reach the world.